See on Scoop.it - Digital Brand Marketing

Innovation at large companies is hard but powerful when all the right components come together.

See on Scoop.it - Digital Brand Marketing

The path customers take before making a purchase has become more complex due to social media. http://t.co/DKW23TqQWI

See on Scoop.it - Digital Brand Marketing

Like most things, it’s not surprising to learn that women utilize social media differently than men do, but what I like about this infographic is that it shares some interesting insights on how men…

Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.

‘There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.

The Internet never sleeps.  Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another?  It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without.  ztake a look at “A Day in the Life of the Internet”…

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From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. But those that try to churn out equally high volumes of content at every length will soon find themselves collapsing from sheer exhaustion.

Enter the Content Marketing Pyramid, a framework which I first blogged about in 2010. Some have compared this content model to the old model of the food pyramid, and there are a few similarities. Both pyramids stress the importance of creating a strong foundation and building on that foundation with segments that are consumed (or created) at increasingly smaller intervals….

See on Scoop.it - Digital Brand Marketing

An art history professor makes her students sit in front of a painting for three hours. PampG invents the Swiffer. Those events are more alike than…

According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there.

How Pinterest Works

Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales.

If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest…