How to Write Better Headlines [Infographic]
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Here are some tips for writing more compelling headlines…

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there’s no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


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How to Develop Rapport With Influencers via Social Media
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The influencers in your niche are probably receiving hundreds of friendly requests a day. Hence, the trick behind successful outreach is to stand out among your peers and catch the intended party’s attention.

The success probability may be bleak, but influencer engagement is not exactly rocket science. And it can drive significant results with the right strategy and social media practices….


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11 Ways to Get More Followers for Your Google+ Business Page |

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Do you want to grow your Google+ business page? This article shows 11 ways to get more followers for your Google+ Page.

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Charity, Empathy, And Storytelling: The Mechanics of Generosity

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Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations […]

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What Do Leaders Of The Future Need To Be? Courageous + Authentic Storytellers

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It is often said of business school academics that they are adept at describing – through their case studies and the articles and books they write – business as it is – or was – at a certain time. The problem, of course, is that their audiences have to contend […]

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How Data Can Be a Competitive Weapon in Your Content Marketing | Oracle Marketing Cloud
5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

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How you can use psychological principles to spur action on your site and boost conversions.

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We’re All Marketers Now: The Growing Power Of Social Media And Search … - Forbes

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We’re All Marketers Now: The Growing Power Of Social Media And Search …
Forbes
Digital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance.

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When Blogger Outreach Has The Maximum Impact On Branding - Business 2 Community (blog)

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When Blogger Outreach Has The Maximum Impact On Branding
Business 2 Community (blog)
Bloggers have become a force to reckon with for digital marketers today.

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Good Descriptions Rate More Than Good Reviews
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Price still rules as an online purchase influencer, but basic brand assets should not be ignored in online product presentations.

Clear, concise, and pertinent product descriptions make online shoppers press the “Buy” button more often than do favorable reviews. In fact, only price topped persuasive product copy as a purchase influencer, according to a survey of 500 consumers conducted by Markettree for HookLogic.

Price remains king, with 84% of consumers designating it as one of the top three factors that cause them to buy. Sixty-three percent named product descriptions, and 49% listed reviews. Bringing up the rear were videos, named by only 12%. Fundamental brand assets like product names, images, and features, maintains HookLogic’s survey report, are the bottom-of-the-funnel items most likely to turn browsers into buyers….


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