Google Analytics 101: 5 Updated Metrics for Public Relations
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One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality.


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How to Determine the ROI of Anything

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What’s the ROI of a Piano? What’s the ROI of a YouTube channel? What’s the ROI of anything!? After you read this deck you’ll be able to answer all these questi…

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6 Epic Content Marketing Examples from 2014

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Come and see how content marketing can be done in the right way. We’ve gather six epic content marketing examples for you.

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Social Selling: Do’s And Don’ts | Digital Information World
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Here’s a quick list of do’s and don’ts that will help you understand at a glance how to approach social selling and generate real results.


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Why Content and Social Media Marketing are the New SEO - Huffington Post

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Why Content and Social Media Marketing are the New SEO Huffington Post A critical takeaway for savvy SEO Marketing is understanding SEO is just one strategic part of your overall marketing mix and should be integrated with other strategic marketing…

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10 Free Tools to Help You Manage Your Content
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You’re bound to end up with a set of tools – which help to manage your workflow – after some time spent on a blogging spree. I’m very traditional, and I try to keep it as minimal as possible. Any of the below tools I’ve used at least once, and I’ve tagged them as tools that can help to create, manage and edit content. I hope they’ll prove to be of use to you.


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Fab Storytelling Secrets From 3 TED Talks
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"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.


I was already boring myself to death and I hadn’t even begun to write.


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Overcoming the Flawed Paradigm of Social Media Measurement

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All brands must consider (and answer) two critical questions: “How exactly do we define ‘engagement?’,” and “Are all social media metrics created equal?”

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Understand your Twitter audience better with Riffle

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Building a targeted community of followers is the most important thing for a business that seeks to stand out from the crowd. Unfortunately, it can be a daunting task, especially if you have a very small budget and/or are pressed for time. That is the reason why a tool like Riffle by CrowdRiff matters.

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7 Online Tools That Help You to Write Faster and Better
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Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.

Here are just seven of the many helpful online tools out there that help writers to improve their final versions….


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