Basics: Social Media Marketing & Optimization

Internet is accessed by people all over the globe on the daily basis as it is the reservoir of knowledge and information and above all it has become a medium for the online business. To increase the traffic to your website it is very essential that the site should have the maximum visitors visiting the site.

Social Media Marketing? (SMM)
Social Media Marketing (SMM) is an effective way to grow a connection portfolio by way of social networks, blogs, message forums and online communities. It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore. Whereas it’s not the end of Search Engine Optimization (SEO). But Social Media Marketing (SMM) is another way to drive traffic to your website.

Wikipedia says about SMO:

“Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix; advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.”                  

Overall, social media furnish the large range of online marketing methods of leverage and maximize targeted visitors. The Social Media Optimization Services creates your web page highly prominent in social media searches. This cost efficient online marketing strategies assure to encourage your business concern internationally.

Social Media Optimization? (SMO)

Social media optimization is a more narrowly defined activity then social media marketing. Social media optimization is often limited to making a web site or blog more adaptable to social media.

Wikipedia says about SMO:

“Social Media Optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.”                        

The idea behind social media optimization is that by adding compelling, dynamic and fresh content on a regular basis, e.g. through Tip Sheets, How To listings, white papers, a podcast or bl-og, a web site gets more easily and frequently linked to and achieves top ranking and visibility in the general and specialty search engine such as Technorati, Blog Pulse and podcast directories. Other examples of SMO are the implementation of links to social media web sites to make tagging, sharing bookmarks (Del.icio.us), and voting for content (Digg, Netscape and Stumble U-pon) by visitors easier.

Social Media Optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Rohit Bhargava explains five suggestions for social media optimization.

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
Read his post here

Some additions by Jeremiah Owyang:

6. Be a User Resource, even if it doesn’t help you
7. Reward helpful and valuable users
Read his post here

Couple more from Cameron Olthuis:

8. Participate
9. Know how to target your audience
10. Create content
11. Be real
Read his post here

Some more from Loren Baker:

12. Don’t forget your roots, be humble
13. Don’t be afraid to try new things, stay fresh
Read more here

Some additions by Lee Odden:
14. Develop a SMO strategy
15. Choose your SMO tactics wisely
16. Make SMO part of your process and best practices
Read more here

Remember, SMO is not a one-time game. You need to keep the ball rolling, be consistent. If you are writing a blog, trying podcasting or joining conversations, just be consistent. Consistent effort is the key to success.

Benefits of Social Media Optimization service include a better understanding of product issues, awareness of consumer opinions and feedback from various sources, and other posted content found that talk about your company, products or services, employees, or other company information.

Think of SMO as a lead generation and SMM as the collateral you use to give to your leads.

Hope you found this post helpful.

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